A new information pack with playful illustrations


When GfK launched their TV audience measurement in Brazil, they needed to communicate with a panel of all ages and various level of literacy.

The original user guides were wordy documents, and we thought that they wouldn’t be appropriate for this market.


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Leaning on Brazil’s strong national identity, we asked a designer to create visuals that would appeal to the Brazilian people. The fresh illustrations were relatable and appealed to all ages while the layout was clear and easy to read. 

The documents were very well received by the local Brazilian team and by end-users. The template was subsequently adapted to other markets.



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