A successful product launch

When the market research company Millward Brown launched a new crossmedia research solution worldwide. They asked for our help with setting it up and training the local teams.


Working closely with the product director, we created and designed:

  • A sales pack with case studies and advice on how to sell this new product
  • ‘How to’ handbook explaining how best manage a project. 
  • Questionnaire templates
  • A database of cases to analyse and compare results
  • Dedicated intranet pages

The launch was very successful with projects sold in 8 countries and €5M+ business won in the first 9 months.

Check our other projects on product implementation:

Do you have a product to launch or relaunch?

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